Leadership is convincing folks to follow a new and uncomfortable path. Folks have to believe that the new direction will ultimately serve their interests, even if it feels awkward and unsettling at first. This works when there exists a foundation of trust between leader and followers. Otherwise, there will be doubt as to the motives of the leader who will be suspected of serving his own parochial interests, and not the greater good. Consider some examples. If your boss has always been stingy, it may be difficult for him to convince workers that the 'new and improved' health care plan is better for their families. If a presidential candidate receives $400 haircuts, can he convince the hoi polloi that he understands the common man and his travails? If a religious leader is discovered siphoning donations into his private accounts, will folks still call the ‘prayer line’ to offer a tithe? When trust in the leader is squandered, distrust lingers and will frustrate and impede f
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